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Our Definition of Craftsmanship

At Whimsical, craftsmanship signifies deep commitment. For us, craftsmanship equates to exceptional quality. It means creating products that:

• Seamlessly integrate into your workflow

• Feature delightful details

• Reflect spirit and taste

• Enable you to communicate more effectively and fluidly than ever before

Craftsmanship is more than a goal; it’s ingrained in our identity. Inspired by Pixar’s philosophy, as shared in Creativity Inc., “Quality is the best business plan.” Quality is not just a result but a mindset that drives every aspect of our work. We strive for quality not as a final destination but as an ongoing journey.

The Pursuit of Quality

We acknowledge that while we may not always achieve perfection, our commitment to quality is unwavering. Here’s how we embrace craftsmanship in our process:

• When developing new features, we prioritize meeting quality standards over adhering to tight deadlines.

• We dedicate entire work cycles to refining and enhancing product details, including UI improvements and bug fixes.

• Before launching new features, our team rigorously tests and evaluates them.

• We seek candidates who demonstrate a proven track record of craftsmanship in their fields.

Our pursuit of quality is a continuous journey, and while we may not always hit the mark perfectly, we remain steadfast in our dedication to craftsmanship.